FICTION. Whether your first tan of the season comes from a sunless tanner or the sun, don’t let the myth of a base tan fool you. Sporting a tan of any kind is never a substitute for sun protection.
Years of advertising have conditioned us to equate tan skin with healthy skin, but unless you’re using a sunless tanner, this couldn’t be further from the truth. Sunless tanners tint only the outermost surface of your skin, while suntans and sunburns affect the deepest layer of the epidermis (ouch). In fact, any change in skin color from UV rays equals skin damage. Only products with broad spectrum sunscreen can protect skin from UVA/UVB damage—and each time you head outside without sun protection, you increase your risk of premature skin aging and skin cancer.
When it comes to protecting your skin, the safest bet is to skip the sun altogether. Instead, go for an even, natural-looking, sun-kissed glow the healthy way with ESSENTIALS Foaming Sunless Tan. Not only is this dual-active formula lightweight, oil free and mess free, but RF-Dcell technology helps extend the duration of your safer, sunless tan. You’ll enjoy a golden, natural-looking glow—made in the shade. Your skin will thank you later.
SHARE this skin-savvy tan alternative with anyone intent on basking under the sun.